About

Rooter is India’s biggest game streaming and esports content platform, focused on driving the creator economy in the space. It sits at the intersection of two of the largest macro-trends in entertainment – gaming, and content and have created a community platform to bring together over 450 Mn gaming enthusiasts in the country.

Consistently rated 4.6 to 4.8/5.0 stars with over 500K+ reviews on the Playstore, their app has an install base of ~80 Mn+, and have close to 17 Mn MAUs who spend over 35 minutes on the app every day. This engagement is driven by ~1 Mn+ users creating content on the platform, every month. Rooter is also the first Game Streaming platform to monetize, having unlocked multiple brand and user revenue generation streams.

Challenges

1. Unexpected cost surges: Router was experiencing unpredictable and often significant increases in their cloud costs, making it difficult to manage and forecast their budget effectively.
2. Lack of detailed cost attribution: The company struggled with attributing costs to specific services and accounts, which complicated their cost management efforts.

Solution

1. Adoption of Economize: Router implemented Economize to gain better visibility into their cloud spending and to receive alerts about cost anomalies.
2. Separation of services and accounts: The cloud costs were segmented into multiple accounts with distinct sub-account IDs, allowing for more precise cost attribution and management.
3. Utilization of cost alerts: Router leveraged the cost alerts feature to receive accurate and timely notifications about genuine cost anomalies, enabling them to take swift corrective actions and prevent unnecessary expenditures.

Outcomes

1. Improved cost management: With the help of Economize, Router could more effectively monitor and manage their cloud costs, leading to fewer surprises and more predictable spending.
2. Streamlined operations: By implementing daily and weekly cost alerts, the team ensured continuous monitoring and quick responses to any cost anomalies, maintaining efficient and controlled cloud operations.